CAPARA

Info

OFFICIAL PAGE FOR WOMENSWEAR LABEL CAPARA
FASHION SHORT FILMS
WATCH & SHOP AT
WWW.CAPARA-ANTWERP.COM

Geschiedenis

Q: WHAT DO YOU BELIEVE IN?
IN THE POSSIBILITY OF CREATING YOUR OWN REALITY
EVERYTHING BECOMES IMMORTAL IN THE INTERNET
EVERYTHING BECOMES COLLECTIVE KNOWLEDGE AND PROPERTY IN THE INTERNET IT’S NOT ABOUT REALITY
IT’S NOT ABOUT RACE
IT’S NOT ABOUT AGE
IT’S NOT ABOUT LABELS
IT’S NOT ABOUT LOCATION
IT’S NOT ABOUT GENDER
YOU WANT IT YOU GOT IT

Q: WHAT IS YOUR LEITMOTIF?
THE TOTAL DETACHMENT OF EXPECTATIONS, RULES, NAMES, LABELS CONSTANT NEW DEFINITIONS
RESTAGING
REIMAGINING
RECONTEXTUALISING

Q: WHAT WILL CAPARA LOOK LIKE?
DISRUPTING SEASONS
CONTINOUS DROPS THROUGHOUT THE YEAR
1+1=11 PIECES AVAILABLE PER MONTH IN A LIMITED EDITION WEB CAM- VIDEO IS LIFE
R.I.P RUNWAY R.I.P PACKSHOTS VIRTUAL CREATED REALITIES

ATTACHMENT IS THE GREAT FABRICATOR OF ILLUSIONS – REALITY CAN BE ATTAINED ONLY BY SOMEONE WHO IS DETACHED.
SIMONE WEIL

SEPTEMBER 2017
CAPARA IS LEAVING THE CLASSICAL FASHION SYSTEM TO PURSUE A NEW AND PERSONAL WAY. THE LAUNCH OF THIS NEW APPROACH AND STRATEGY IS NOW.
CAPARA IS STEPPING AWAY FROM THE IDEA OF SHOWING TWO COLLECTIONS PER YEAR DURING WOMEN’S FASHION WEEK IN PARIS TO ONLY BE DELIVERED SEVERAL MONTHS LATER IN STORES.
CAPARA IS OPENING THE DOORS TO THE EVOLVED 21. CENTURY AND IS CONCENTRATING ON AN ONLINE PLATFORM ONLY.
THIS NON ELITIST PLATFORM IS AVAILABLE FOR EVERYBODY INTERESTED IN THE CAPARA WORLD, FOR RETAILERS AND END CUSTOMERS.
THE ONLINE PLATFORM IS CAPARA’S WINDOW SHOWING ALL ASPECTS OF THEIR WORLD, INTRODUCING A WHOLE NEW EXPERIENCE COMBINING THEIR LOVE FOR FASHION, ART, VIDEO, MUSIC, LITERATURE AND TOPICALITY.
IT IS A STIMULATING ENVIRONMENT WHERE GARMENTS COME ALIVE THROUGH VIDEOS. THE ENTIRE VIDEO FOOTAGE OF EACH MONTH BARES A MESSAGE, A NEW THEME UNDERLINING CAPARA’S VISION OF DETACHMENT, THEREFOR THE ATMOSPHERE OF EACH MONTH CAN BE DIFFERENT AND STAYS VIVID. CAPARA IS DETACHING THEMSELVES FROM EXISTING IDEAS AND VISIONS AND IS CREATING AN OWN REALITY WHICH CAN LIVE FOREVER IN THE DIGITAL SPACE. CAPARA IS RESTAGING, REIMAGINING AND RECONTEXTUALISING IMAGES AND ACTIONS.
CAPARA WILL BE DROPPING EACH MONTH SMALL CAPSULE COLLECTIONS, TO BE EXACT 11 CAPARA STYLES WHICH WILL BE AVAILABLE FOR PURCHASE FOR A PERIOD OF ONE MONTH AND IN LIMITED EDITIONS ONLY.
1+1=11

‘PEOPLE AND EVENTS DON’T DISAPPOINT US, OUR MODELS OF REALITY DO. IT IS MY MODEL OF REALITY THAT DETERMINES MY HAPPINESS OR DISAPPOINTMENTS.’
STEFAN ZWEIG- CHESS STORY