BBV Studio Reclame - Advertising Studio

Info

The Advertising Studio is part of BBV - Bachelor Beeldende Vormgeving - Bachelor Visual Design, LUCA School of Arts, Campus Sint-Lucas Ghent

Geschiedenis

The Advertising studio is a real challenge. Students are asked to devise engaging advertising campaigns to convince the right target audience, which requires creative imagery and language. They learn to generate strong ideas using brainstorming techniques. The emphasis is on the development of innovative
and surprising concepts. Their ideas can be used in print, commercials, online or offline. Besides these assignments, the programme offers a host of special activities. Guest lecturers are regularly invited to supervise assignments, share their experiences or teach copywriting workshops. Students visit various leading agencies and do their work placement there. They are encouraged to take part in national and
international competitions which paves the way for contacts in their future line of work. Several of their predecessors have already won prizes in these competitions and the new generations of students continue to be equally successful in the Advertising studio.



communication / concept / brainstorm / briefing / campaign / current affairs / copywriting / video / online / viral marketing / social, mobile and other media