The Insiders

Info

The Insiders is a global leader in Advocacy activations to generate trial and penetration for products through peer-to-peer recommendations.

Geschiedenis

The Insiders are available in 15 countries, with a profound experience from more than 400 advocacy programs.

Clients include a.o. Philips, Nestlé, Johnson&Johnson, Samsung, Reckitt&Benckiser, L'Oréal, Symantec, Unilever, P&G, Coca-Cola, Estée Lauder, Club Med, Beiersdorf, Henkel, Ferrero, Whirpool.

Clients choose to work with us to create trial and penetration at scale, restore brands trust and/or activate impactful peer-to-peer sampling. We represent an interesting ROI-driven choice compared to traditional media and old-school sampling activations.

Our influencers network counts more than 1.000.000 potential brand ambassadors ("Insiders"), who are carefully selected from a broad range of social profiles. They are invited to a VIP-experience to try the product and express their honest opinion, demo the product, share samples with friends, and spread the word to their peer network, offline & online.

Offices: Antwerp, Athens, Barcelona, Bogotá, Duesseldorf, Paris, Lausanne, London, Milan, Mexico DF, New York, São Paulo, Utrecht