The Brussels Beer Challenge is an annual international beer competition.
The challenge provides Belgium with a prominent international competition. Although this is not the first challenge of its kind, it was only fitting that Belgium should be able to offer brewers worldwide a professional, representative, but nonetheless independent contest.
Here are several main objectives for the BBC:
-Firstly, to promote quality beers and encourage a spirit of competition within the industry.
-Secondly, to provide consumers with a quality label awarded by professionals.
-And thirdly, to provide beer producers with a promotion and marketing tool.
To ensure the event is organised professionally and rigorously, the BBC team has recruited the help of experts and consultants. Additionally, the tasting panel will comprise around 75 well-known, independent experts from across the globe.
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