Van de Velde

Info

OUR MISSION is shaping the bodies and minds of women. Van de Velde NV is a leading player in the luxury and fashionable women’s lingerie sector.

Geschiedenis

OUR MISSION is shaping the bodies and minds of women. Van de Velde NV is a leading player in the luxury and fashionable women’s lingerie sector. Van de Velde is convinced of the merits of a long-term strategy based on developing and expanding brands around the Lingerie Styling concept (fit, style and fashion), especially in Europe and North America.
CORE ACTIVITIES
Van de Velde designs, produces and sells luxurious women’s lingerie under its own brand names. Originally a Belgian family business, Van de Velde continues to conduct all its core activities in Belgium: design and product development, prototypes, purchasing (primarily European raw materials), quality control of incoming materials, fabric cutting, final check, administration, distribution, sales and marketing. Assembly is done at foreign production sites.
Since 2007 Van de Velde has diversified into retail with proprietary concepts, acquisitions (Rigby & Peller, Intimacy, Lincherie) and a Hong Kong joint venture (Private Shop).