Serax

Info

Serax stands for innovative and accessible design. www.serax.com

Geschiedenis

More than 20 years ago, Axel and Serge Van den Bossche decided to establish the Serax interior decoration brand. Very quickly, the initial collection of flowerpots expanded into an extensive collection of different decorative accessories for the interior.

With its characteristic and unique style, Serax responds to the needs of florists and interior decor retailers who are looking for creative objects to use in the interior. This quickly proved to be right on target.

Over the years, the company developed a valuable reputation in its sector. Serax is well-known for its affordable design products, and for its excellent customer service.

"Serax is a Belgian design label, active for more than 30 years and still managed with a passionate family spirit. Today Serax works with passionate designers from all over the world. Ann Demeulemeester, Vincent Van Duysen, Paola Navone and Piet Boon are just a few names from the illustrious list. Serax tableware graces the tables of some of the best restaurants in the world. Whether you go for a bite to eat at Albert Adrià's Enigma restaurant, at Jean George in New York City or at Nobu in Milan, Serax's carefully designed dinnerware and cutlery will give your culinary experience that little bit more. Over the years, Serax has grown into a versatile lifestyle brand."