Holaba / Jan Van den Bergh

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The power of brand recommenders

Geschiedenis

Brand recommenders directly influence 20%-50% of all purchases. They are more important than all other media brands usually use. Only 15% of the consumers are brand recommenders. If you don't know who they are, it's time to identify them. By asking them one simple question you already know a lot: "How likely are you to recommend our brad to your friends, family, neighboors, colleagues...?". It's as easy as that. And over the weeks, months, years to come you build up your database of promoters.