HNST

Info

We design and make radically different denim that gives you a good conscious and a great ass. Seriously, what more do you need?

Geschiedenis

It is generally known that the fashion industry is the second most polluting industry. The shocking fact that fashion production has doubled over the last fifteen years and that we throw away our clothes faster than ever – and often even unused -, is probably less known: not less than 50% of the Flemish clothes end up in our residual waste. A big pity, because the cotton production – the key ingredient of most of our clothes – is particularly labor-intensive. Moreover, it’s perfectly possible to recycle it.

At HNST we see huge potential for improvement in this and that’s why our label plans to produce the world’s most sustainable jeans. Indeed, jeans is the fabric product which particularly combines all challenges in the fields of labor and environment. Think about the use of water and energy, chemical (coloring) additives and all too often appalling working conditions. The HNST jeans will be the first ever to be made out of 50% of recycled denim, and you can be part of it!