Effie Awards Europe

Info

Leading, inspiring and championing the practice and practitioners of marketing effectiveness in Europe.

Geschiedenis

Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in almost 40 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. In addition to the Euro Effies, there are regional programmes in Asia Pacific, and the Middle East North Africa.

The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that marketing communications should be recognised for their ability to achieve those objectives, beyond any reasonable doubt, and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources.