Bewerk bedrijf | La Ridley

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At “La Ridley”, women will find answers on most of their practical questions about cycling, insights on women's pro racing, tips and tricks on training,

Geschiedenis
As female cyclists we are like one big family. A huge bunch of women all over the world with the same mind set, the same interest, the same struggles and the same joys. Women of all ages, sizes and cultures. We have the love for our bike in common. But one characteristic that stands out from all the rest; we all know how to #BeTOUGH.

We ride.
We ride hard.
We do not complain.
We take our pull.
Rain does not stop us.
The harder the wind blows, the stronger we get.
Cobbles do not faze us, they only push us to go faster.
Mountains are conquered, not avoided.
Honour is paramount.
Bikes are tools to accomplish our goals,
we get them dirty,
we polish them clean.
We are humble;
our legs speak, our mouths do not.
Words are hollow, actions tell all.
Inner strength drives us.
We are more determined and committed than those around us.
We are competitive not with others but with ourselves.
When we fall off, we get back on.
We do not stop until we reach our goal.

La Ridley was created to give all bike-minded women, a platform to share knowledge and experience.

Lead by members of the Lotto Soudal Ladies and the girls of the WM3 procycling team, La Ridley provides important tips, tricks and support to help female riders progress from recreational riding to competition from a uniquely competitive female perspective.

Because what we do on the bike should be extended through life. Let’s all share our #BeTOUGH moments and make #BeTOUGH a lifestyle…"Ridley werd opgericht in 1997. Sinds de oprichting strijdt de grootste Belgische fietsenfabrikant aan het front op vlak van productinnovaties. De eerste vernieuwende ontwikkeling was het conisch balhoofd, dat in 2001 werd geïntroduceerd op de Ridley Damocles. Deze ontwikkeling werd nadien de standaard in de fietsindustrie. Sindsdien blijft Ridley technologisch verbazen met aerodynamische racefietsen en gravelfietsen."

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