Bewerk bedrijf | Beauty without Irony, Creative Platform for Social Change

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Showcase pure beauty to make the world a better, happier and healthier place and promote alternative ways towards happiness

Geschiedenis
“When was the last time your breath was taken away by some amazing sight or sound? When you felt gooseflesh creeping all the way up your arms and tears filling your eyes just because something was so unbelievably beautiful? And after that, what happened? Could you admit the feeling to yourself and -heaven forbid- to others as well? Without cracking jokes about getting old and sentimental? Good. Because honest appreciation of all things beautiful is the way forward.”

These were the first lines of an an essay that I wrote back in June 2001 that led to art collective Beauty without Irony (BWI), after I sent it out to my network of creatives and most of them reacted extremely excited and favourably. Meanwhile we took part in exhibitions (on- and offline), launched NGO Designers against AIDS and published our first book (Designers against AIDS: The First Decade!”) with over half of the book filled with BWI images showing what artists think is beautiful in life.  When you realize that life is beautiful you’re less likely to f*ck it up and artists who affect social change by showing work that comes straight from the heart are among the most delightful people ever. Let’s connect and make the world a more beautiful, happy and healthy place to live and love in!

We recently updated our website www.beautywithoutirony.com and are now looking for more artworks by creatives who already joined BWI in the past and for new artists who like our philosophy and who’d like to join- we’ll put your work on the BWI website and will put a link to your own site, so visitors can see more of your work. We’ll also add your name to our database and will  update you regularly about what’s going on, what projects are coming up in the near future, etc. so you can decide if you want to take part to those as well.

Looking forward to your feedback and images, tests and videos- it’s always so inspiring to see what artists come up with when they can let their heart speak freely- here’s to the next 10 years of Beauty without Irony!

Love,

Ninette

PS Please feel free to forward this page to artists you think would fit in with what BWI stands for, thank you.

Ninette Murk

Founder/creative director BWI

Grapheusstraat 52

2100 Deurne/Antwerp- Belgium

ninette@telenet.be

www.beautywithoutirony.com

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