Bellerose

"For every store we start from scratch. We adapt to the location and conserve crucial elements of the building’s former life; be it a hardwood floor, the original walls, or a glass roof, only to add that signature Bellerose touch afterwards. What our stores have in common is the use of concrete, wood & metal, in different ways and shapes. There’s vintage furniture from all over Europe that we use for our checkout counters, tables and cabinets. We love the idea of stores that are truly unique and that play with opposites the way our collections do. They’re living and breathing entities, with their own community, style and mode of functioning."