Applefield

Info

Applefield is a consultancy firm specializing in business complexity and change management with a focus on SMEs and family-owned businesses.

Geschiedenis

SMEs CFO :

The concept.

Most of fast growing businesses are set up by very successful salesman or technical minded people who think that they don’t need a CFO. CFO’s is for big or listed companies and even we cannot afford a full time CFO, they said. They are partly right… All companies, big or small, face many of the same issues. Consequently, all companies have many of the same needs, including the experience and knowledge of a CFO. CFO for SME’s is the solution for companies who need more than traditional accounting services but cannot afford a full-time CFO. We will provide financial, accounting, tax and strategic expertise that any business, big or small, needs by using our CARE BUSINESS MATRIX ®.

CLOUD ACCOUNTING :

The concept

In many situations where clients have called up on us to solve specific problems, we realized that these problems have arisen for two main reasons:

The relationship between the client and his advisor: an in-out visit per year instead of scheduled meetings with agenda points.

Reactivity and anticipation: the advisor does not discuss problems with the client at the right time or before they arise.

To prevent issues, we put in place a new approach based on the Business Advisor role and the Challenge days schedule. In other words, the business advisor is the sparring partner of the managing director and the challenge days are the ring.

FAMILY BUSINESS OFFICE :

The concept.

Applefield apply the “family office” concept to smaller businesses. We use our extensive experience in large and small businesses to face issues in the family-owned business environment — developing and integrating business and personal planning to optimize financial results for the owners.